To celebrate the fact that Cricket Wireless covers over 99% of Americans, we launched a holiday campaign that features a family covered head-to-toe in Cricket-branded wrapping paper. The idea of a family covered in wrapping paper isn’t just a silly metaphor for Cricket’s coverage, it’s a way to stand out from lookalike seasonal advertising while still embracing what makes the holidays special — namely, spending quality time with the family. Directed by Jorma Taccone.