Google was launching its new Fiber service in Kansas City and needed to get permission from KC residents to start building the infrastructure required for 100x faster Internet. So we worked on an integrated campaign to drive awareness and signups for the service. This included a short film about a toy car that drove through metaphorical neighborhoods, from dialup to broadband to Fiber, to help illustrate the giant leap forward Fiber was over your current Internet service. We also published a book that imagined the future possibilities of a Fiber-fueled web. Over the course of six months, more than 100 pieces of OOH, print, digital and collateral advertising were made and we helped Google exceed its subscription goals by 300%.
Recognition: Cannes, One Show, Emmy, Clio, Effie Silver.