Plenty of advertising explains the benefits of Sildenafil (the active ingredient in Viagra) — hint: it gives you long-lasting boners. We wanted to take a different tack. So we focused on the emotional benefit of re-connecting with your partner. We interviewed six couples, asking them intimate questions like “Where’s the craziest place you’ve done it?”, “What do you look for in a partner?” and “How do you know when your partner’s in the mood?” From that footage, we cut five spots celebrating healthy, sexual relationships made possible by hims.