For the global launch of Intel's Core processor, we staged a cinematic chase scene across a variety of familiar applications (Excel, Photoshop, even the Trash bin), thus highlighting the chip's powerful, multi-tasking capabilities. We made a long-form video that garnered over 2.5MM views on YouTube and designed an HTML5 experience on Facebook that turned the story into an interactive treasure hunt. The film was recognized at the TED Conference as one of the year’s five ads worth spreading.

Recognition: TED Conference, Cannes Cyber and Film, One Show Interactive.