Postmates launched the world’s first Sauce Bar at Coachella where you could try sauces from some of the best restaurants in LA (like Monty’s, Bludso’s BBQ and Prime Pizza) as both condiments and beverages (“saucetails’). We also worked with foodie/music producer benny blanco to develop his own unique sauce, which we bundled with his cookbook as a limited edition product that was available exclusively on Postmates.
Partners: Dorothy, benny blanco
Press: People, Los Angeles Times, Page Six, NBC
Awards: “Best Coachella Brand Activation” by BizBash Experience Awards, Platinum Award by Muse