Jerry Rice is the greatest receiver of all time. With so many records, he’s got the record for records. Postmates wanted to help him break one more by having him make the world’s longest reception — of a burrito. We designed an air cannon that shot a 1.5-lb burrito upwards of 250 mph, that could cover the length of a football field. And then we partnered with NFL Films to capture the record-breaking stunt.

This idea served as the culmination of a season-long partnership between Postmates and the NFL. We produced a 4.5-min film that garnered over 3MM views on YouTube and was covered by ESPN, TMZ and AdAge. We also extended the campaign through product, social and email with artwork, headlines and behind-the-scenes content created for the stunt. (Fun fact: Inside the burrito mascot outfit is yours truly.)

Shot with NFL Films and Think Out Loud.

Recognition: Creativity Pick of the Day, Muse.