I led a multidisciplinary team from Volkswagen, Deutsch and Google on an application that quantified your drives. The app synchs with your car through Bluetooth, tracking distance, time and weather, and even lets you play Punch Dub when you pass another VW. SmileDrive also helps you share photos and posts while you're on a road trip. It's basically Nike+ for driving.

Recognition: One Show Interactive, SXSW Interactive, HOW Interactive Design, FWA, New York Times, Fast Co., PSFK, Engadget.