Food does funny things to your brain. Donuts are a sugar rush. Sushi might bring you inner peace. Nashville hot chicken’s like a race thru hell. Which is why we took the line, “This is your brain on drugs,” from those classic 1990’s PSAs, and created a campaign that celebrated the feeling of the perfect dish hitting at the perfect moment.

Role: Creative Director

Agency: Mother LA

Production: Nexus Studios

Recognition: Cannes, One Show