Postmates AAPI School Lunch
Postmates AAPI School Lunch
Hate comes in all shapes, sizes, and scents. Sometimes it’s just a snide comment about the lunch your mom packed you for school. Still, it’s painful and can breed a kind of self loathing or shame. It can take decades for you to admit to yourself that you actually love that food and that you should take pride in it. It’s a near universal experience for anyone growing up AAPI in this country.
So to commemorate AAPI Heritage month and to #stopAAPIhate in our own small way, Postmates is taking the homemade lunches that were made fun of and flipping them into a school lunch program curated by a few of LA’s best AAPI restaurants, inspired by real AAPI stories. The first one’s with Greta Lee (A24’s Past Lives, Netflix’s Russian Doll) x Yangban. The second one’s with Bretman Rock x Big Boi, an amazing Filipino combo. Proceeds from the program went to the non-profit StopAAPIHate.org.
Recognition: One Show, AdAge, Adweek.