Postmates Bottom-Friendly Menu

Postmates Bottom-Friendly Menu

We worked with Dr. Evan Goldstein of Bespoke Surgical and partnered with restaurants in LA and NY to design a bottom-friendly menu for Pride month. Without any paid media spend, more than 400MM impressions were made through organic social and press pickup.

A donation was made to The Okra Project, an organization addressing food insecurity, mental health, and financial barriers faced by the Trans community.

Role: Creative Director

Partners: Rob Anderson, Dr. Evan Goldstein, Psyop, Barking Owl

Recognition and Press: HBO’s Last Week Tonight with John Oliver, NBC News, Fox News, Mashable, Adweek, AdAge, Queerty, Elon Musk’s X account

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