Postmates Bottom-Friendly Menu
Postmates Bottom-Friendly Menu
We worked with Dr. Evan Goldstein of Bespoke Surgical and partnered with restaurants in LA and NY to design a bottom-friendly menu for Pride month. More than 400MM impressions were made through organic social and press pickup. No paid media was bought to promote this campaign.
A donation was made to The Okra Project, an organization addressing food insecurity, mental health, and financial barriers faced by the Trans community.
Partners: Rob Anderson, Dr. Evan Goldstein, Psyop, Barking Owl
Recognition and Press: Last Week Tonight with John Oliver, NBC News, Fox News, Mashable, Adweek, AdAge, Queerty, Elon Musk’s X account